Ultimate Guide to Choosing a GameFi Marketing Agency

GameFi Marketing

Experts believe crypto gaming will significantly boost the massive adoption of cryptocurrencies and blockchain technology, so it’s no wonder why the GameFi ecosystem is expanding at an unprecedented pace. From Iskra to CryptoKitties to Aavegotchi, there are hundreds of crypto games out there ready to take the stage and wow their target audience with fun experiences and juicy rewards.

However, at their core, GameFi projects —which involve the gamification of financial systems to generate revenue via play-to-earn crypto games— operate pretty much like any other business. And, as such, they require a well-defined game marketing strategy to become known and thrive.

But here’s the catch: marketing your crypto gaming business is not like marketing any other endeavor. Far from being an easy task, GameFi marketing requires a specialized team of people with solid knowledge of the gaming industry and a genuine passion for it.

Luckily, there are many marketing agencies out there ready to help you share your vision with the world. So, if you’re wondering how to pick a marketing agency for your GameFi project, we’ve got you covered! Here are eight actionable steps to choose the right GameFi marketing agency for your business and take it to the next level.

1. Set clear goals and be upfront about them

The first step to any successful marketing strategy —GameFi or otherwise— is to define smart, achievable goals.

If you have a clear vision of what you need to achieve with your marketing efforts, it’ll be a lot easier for you to find a GameFi marketing agency that checks all your boxes. For instance, if you want to build a robust content marketing strategy, you’ll need a team specializing in SEO practices and content creation rather than an agency with a firm grasp of social media marketing.

So, the first thing you need to do is sit down with your team and define your goals. That way, you’ll be able to convey those goals to your potential marketing partner clearly and timely, streamlining communication and making the whole decision-making process a lot easier.

2. Check your budget

Once you have set clear goals for your GameFi marketing strategy, it’s time to crunch the numbers and make sure those goals are attainable.

This might not be the most entertaining part of your marketing efforts, but knowing where you stand in terms of your budget will prove valuable when choosing the agency you’re going to work with.

If you are aware of how much money you can spend on your marketing efforts, you’ll be able to narrow down your search by sticking to the agencies that fall within your budget.

3. Make sure the agency understands the GameFi ecosystem

Now that you have set your goals and defined your budget, it’s time to get technical. 

A lot more technical.

One of the keys to a successful GameFi marketing strategy is collaborating with an agency that specializes in the topic and has a clear understanding of this brand-new ecosystem. A regular marketing agency just won’t do it.

GameFi is where gaming and crypto meet, and the agency you choose to work with should ideally understand both to be able to navigate the intricate waters of digital marketing in this niche.

To successfully promote your business, you need to work with a team of specialized marketers who can speak to crypto gamers in their language and know how to engage with them on their preferred channels. That way, you can sleep easy knowing that your GameFi project is being promoted in a way that aligns with the values and interests of your target audience.

4. Get to know the team

You need to know that your business is in good hands. At the end of the day, the marketing agency you choose will probably be in charge of the entire communication of your GameFi project, so you need to trust the people behind the scenes.

Get to know the team that will run your marketing campaign. Check that they have a solid gaming background and are as passionate about the GameFi industry as you are, and make sure they have the qualifications you deem necessary to carry out the job.

By gaining a more profound knowledge of the teams from each of your shortlisted GameFi agencies, you can make your decision on the basis of not only the agency’s expertise but also the human value behind it.

5. Check their record and their client feedback

Social proof can be a powerful ally. It allows you to peek into the relationship of your prospective marketing agency with other clients and see how that turned out.

When researching GameFi marketing agencies, don’t be afraid to ask for a portfolio or references. Checking out the work that the team has done for other clients will give you a general idea of how they work and will show you the results they got so that you can make sure they align with your goals and needs.

Also, looking for client feedback online is always a good idea, as it might prove helpful when making your choice. However, it’s essential to be cautious when weighing testimonials. If an agency has nothing but positive comments online except for just one negative review, you shouldn’t let that discourage you immediately. You can ask the agency about that particular client, find out what went wrong, and make an informed decision.

6. Ask as many questions as necessary

Communication is the cornerstone of a solid collaboration. To choose the right marketing agency for your GameFi project, you need to clearly communicate your goals and ask the shortlisted marketing teams as many questions as necessary to get the full picture.

By asking the right questions and making sure you have no doubts about the creative and promotional process the agency carries out, you’ll be able to make a sensible decision based on comprehensive information.

In fact, getting a little bit curious can make the decision-making process a lot easier. If you feel the agency is doing a good job at selling themselves when answering your questions, that’s probably a good sign.

7. Browse their social media

Pay close attention to how your shortlisted agencies promote themselves online and on social media. After all, if an agency isn’t efficiently marketing itself, it might have some trouble marketing someone else’s business.

Certain clues can help you understand if the agency is the right pick. First, you should check that they truly love and are committed to the GameFi industry. Do they share that passion with the world on social media? What terms do they use to talk about crypto gaming? Is it the correct terminology?

Secondly, take a closer look at their website. Do you feel compelled by their copy? What’s the look and feel of their website? Do they have typos or inconsistencies across their content? Every detail matters.

If they have a blog, you can also check out the insights they share to make sure you’re dealing with actual subject-matter experts and not newbies.

Finally, look into their social media. These days, any reputable marketing agency will have a solid social media presence to boast about. Even if they are just starting out, you should check their socials and see if they have done a good job conveying the wonders of the GameFi world. 

8. Make sure your values align

This final tip applies not only to GameFi but to all industries.

When deciding who to collaborate with, go for an agency whose values align with yours. At the end of the day, it’s all about creating synergies that will lead to better marketing and enhanced brand awareness, but that’s not possible if you disagree with your collaborators on the most fundamental matters.

Make sure your chosen marketing agency understands and agrees with your work ethics, your corporate values, and your business goals. That’s probably the most efficient way to guarantee that you’ll be a good match going forward.

GameFi marketing: choose your own adventure.

Marketing a GameFi project involves hard work, strategic decisions, and a lot of patience. But, above all, it requires industry-specific knowledge and a clear understanding of the new digital paradigm.

When GameFi businesses collaborate with traditional marketing agencies that don’t really understand the gaming industry and the crypto world, they might run into trouble. If the team in charge of your marketing strategy doesn’t get the technology and the possibilities behind this nascent market, they won’t be able to convey your value correctly. It’s as simple as that.

So, while you can still resort to a regular marketing agency to promote your GameFi project, your best bet is to collaborate with seasoned marketing professionals specialized in gaming, crypto, and blockchain technology who understand your goals and align with your values as a business. That way, success is almost guaranteed.

Time to get to work! Follow these simple steps to choose a GameFi marketing agency that can help you connect with your audience on a deep level, nudging your business towards its goals.

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